I was excited to build the full brand identity for Rootcraft—from the logo and packaging to the Amazon visuals and instruction manual. This project felt personal to me because it was about something simple and meaningful: helping people slow down and grow something real at home I worked on the first sketches in the soft afternoon light, and I felt a real connection to the idea. I wanted every part of the design to feel calm and natural. The logo and colours were chosen to remind people of spring mornings and fresh garden soil. I used soft greens, warm tones, and hand-drawn illustrations to create packaging that feels gentle and welcoming.
For the Amazon listing, I made visuals that show the joy of indoor gardening—sunlight falling on the kit in a kitchen, and friendly text that feels like advice from a neighbour. Even the instruction manual was written with care, using clear steps and encouraging words to help people feel confident and relaxed.
This project was a mix of creativity and heart. Every detail was designed to bring a little peace, nature, and joy into people’s homes—and I’m proud to have been part of that journey.
