I loved every moment of creating Purevive’s identity and packaging for four special kinds of honey: Za’Tar, Daghmous, Amlou, and Sidr. From the start, I wanted the brand to feel honest and warm. The new logo—a honey-comb swirl—paired with “Pure For You” speaks directly to anyone seeking handcrafted goodness.
Next, I sketched each label’s look to match its flavor story. Gentle illustrations of za’atar sprigs, rolling hills, almond blossoms, and flowering sidr trees wrap around crisp white jars. A soft serif font adds a classic yet friendly touch.
To bring Purevive to life, I crafted mockups showing golden honey dripping onto warm toast, morning light streaming through a kitchen, and a family sharing pancakes at dawn. These scenes celebrate simple rituals and the quiet joy of a new day.
This project reminded me that good design is like honey—it spreads warmth, invites connection, and makes everyday moments a little sweeter. I’m proud to have helped Purevive share its pure, natural delight.
PS: Mockups were created using AI for presentation only.
